Your web page is "a blank canvas". Create interest and entusiasm, and capture and keep the viewer's attention. Entice the viewer to explore links to other pages on your web site. Present your web page and its material and its presentation as a teaching instrument. The viewer should learn something from his experiencing your web pages.
    Web pages should be constructed to be "user-friendly". Simplicity and Easy-of-use makes the viewing experience more pleasurable. Using COLOR in your text effectively highlights key words and/or links. Make your links stand out and easy to see. Liberal use of images creates an esthetically pleasing page. Applying images as your page backgrounds ties the page elements together and sets the atmosphere.
    Beware not to overload your pages with color and images, making your messages confusing or difficult to understand. Establish a logical flow in thought and vision between the different elements and parts of your pages. Your most important purpose is to get your message across -- no to dazzle the viewer with visual effects.