Image Mode     CMYK, RGB, Grayscale. These formats are chosen depending on the program used to create the image, the printing process used, and whether any specific Pantone colors, CMYK colors, or "Spot" colors are utilized in the image.

Image Size     Adjust Height, Width, Resolution. Meas-urements of an image are in pixels. Standard image printing is at 300 dpi (dpi = dots per inch, or pixels). Web page images must be at 72 dpi.

Image Adjustments     Mode, size, contrast, brightness, exposure, flip image, invert image, color balance, hue/saturation, and using filters. The original image is at right.

Rotate Image     Rotate image in 1 degree increments, clockwise or counter-clockwise.

Flip Image Horizontal     Is the image back-wards? Flip the image.
Flip image Vertical     Is the image upside down? Flip the image.

Invert Image     Every color has an opposite color. This function produces a reverse color image. Bight red becomes light blue, dark blue becomes yellow, etc.

Color Balance     Change the overall "tint" of a multi-color image. Make a 4-color image may have a "blueish tint", or remove some of the blue and green color.

Hue/Saturation     Change the variable hue of the image towards the blue colors, or towards the red colors, towards the yellow colors. Change the saturation of the colors to intense or muted.

Exposure     The contrast and intensity of the image, similar to the Saturation, Brightness, and Contrast functions.

Apply Filters     Filters are mathematical algorythms that are applied to the image. These alter and/or warp the image to obtain desired effects. These effects amy be subtle, or they may completely alter an image into a different dimensional picture. Filters are applied to an entire image, or to just a part of an image.

Coloring a Black and White Image     With the right software, coloring a black and white image can be a relatively simple process. With more than two general background colors, the process may become much more detailed and time-consumming.

Changing an Image From Color or Black and White to a Spot Color     With the right software, re-coloring a color or black and white image to one Spot Color is a relatively simple process. This process can be used to print a book in just two colors, saving substantially from the costs of a 4-Color printing.

Choosing an Image File Format     Every image must be created in a specific file type. The most common file types are designated BMP, GIF, JPG, or TIF. These formats are chosen depending on the program used to create the image, the printing process used, and requirements of the commercial or desktop printer used, and the quality of either the image, or the quality of the printing anticipated. If the image is to be used on the Internet, then care must be taken in choosing the file format to assure the maximum image quality, and and to assure that every computer screen viewing the image displays the image the same.

Choosing INTERNET COLORS
"Browser-Safe" colors are the 256 specific colors for the internet that may be viewed by any computer or any internet browser, and seen as the exact same color on every computer or internet browser. Colors other than these specific 256 colors may show as slightly different colors than that actually chosen, hence "browser-safe" colors should be used. (See the "Browser-Safe" Colors Chart and Identifying HTML Codes HERE.
Example, in brackets < >: Font Size="2" Color="#FF0000". (Size 2, Red)